These days it is easier than ever to measure the effectiveness of your on-line marketings campaigns, be they via social media platforms – like twitter, linkedin, Google+, facebook, etc – or email campaigns. In fact the amount of data can be bewildering, if you have not used tools like Google Analytics before.
Tools of the trade
Bit.ly [https://bit.ly/] is a URL shortener and link management platform that allows you to monitor click through and establish the effectiveness of your social media posts or embedded links within email marketing campaigns.
Google Analytics [https://analytics.google.com/] lets you measure your on-line marketings as well as track your video, and social networking sites and applications, but can be bewildering, if you don’t know what you are looking for amongst all the information that Google provide. Great tip: set-up goals.
Twitter Analytics [https://analytics.twitter.com/] allows you to measure and boost your impact on twitter and measure engagement.
In fact most platforms provide some sort of data enabling you to measure the performance of your on-line activities.
So, make sure you know the you are investing your time and money in the right activities and platforms! And remember, when changing something, measure the effect of one matrix at a time to be sure of the results (cause and effect).